Hiring a white label PPC management company can save you time and money. You no longer have to deal with the hassles and headaches of hiring an in-house PPC specialist, or worry about putting up with their inconsistent hours. You can simply hand over the PPC campaigns to an agency, who will be there when you need them. Plus, you won’t have to worry about health insurance or constant raises, which are two of the biggest costs of hiring in-house PPC specialists.
Make sure you understand the onboarding process of your white label PPC provider so that you can ensure that your expectations are met. If you have a good understanding of the process and can anticipate potential problems, you can plan for them and build a buffer into your schedule. It is customary for you to provide your white label PPC partner with your Google Ads ID, ads budget, product or service, geographical capabilities, and times of day. Typical requirements include:
Using a white label PPC management service is an excellent way to improve your business without the expense of hiring employees or purchasing expensive software. You’ll be able to access bidding software and reporting software that could cost thousands of dollars a month.
When selecting a white label PPC service provider, it is important to ensure that the company’s communication style is compatible with your own before moving forward. The importance of communicating with your white label provider on a daily basis cannot be overstated. Make certain that you have the ability to email them and discuss changes to your campaigns and budget with them.
Even if something goes wrong, the agency will not be able to communicate with you on the phone all day if there is a problem. Providing the provider is capable of meeting your objectives, you can rely on them to keep your account and campaigns operating smoothly.
Because you’ll be acting as a middleman between the client and the ad campaign, it’s critical that you have a thorough understanding of the pay-per-click terminology. Understand the distinctions between an impression, a click, a cost-per-click, a conversion, and other terms. You do not need to be an expert in order to sell pay-per-click services; however, you should have a basic understanding of these terms and be able to explain them effectively.
White label PPC provides significant benefits to both the advertiser and the client. By partnering with the right white label PPC managed service provider, you can expand the reach of your agency’s brand while also generating additional revenue. If you have an experienced digital advertiser managing your campaign, your clients will be able to benefit from the best-in-class campaign optimization and management.
Getting your message in front of your target audience and growing your business is the most efficient and effective method available. However, a white label PPC campaign can begin producing results almost immediately, whereas SEO campaigns can take months to produce any sort of measurable results.