If you are selling things online or want to monetize your website, you need the power of Google AdWords. Google is the biggest search engine currently, with the largest share, and being visible on the front space does make a considerable difference. Apart from increasing sales, which is an obvious goal, you must also use the option for creating brand awareness. Secondly, Ads should be designed and written in a way that the target audience feels the need to click the link. The third point to note is related to mobile users. More than 35% of all internet queries are initiated on a mobile device, so the ads should cater to this segment aptly. Marketing experts also recommend brands to test their overall campaign, keywords and ads from time to time, because innovation actually helps in getting attention.
In case you are not sure of where to start or how to build a Google AdWords campaign, check online and find an agency that understands your local market and business. Most companies can work around a budget, so you don’t need to pay beyond what’s initially discussed. Not to forget, do use SEO and social media marketing in the mix.